Brand Partnership / Sponsored Content Agreement
There are two numbers in every brand deal. Most creators only quote one of them.
The first number is the cost of producing the content. The second number is the cost to use it. Brands have been paying only the first number for years — because creators don't know to ask for the second. That ends here.
Get Paid, Keep Control is an attorney-drafted agreement for commissioned brand content. When a brand pays you to create something specific for their campaign, this is the contract that ensures you get compensated for both what you create and what they're allowed to do with it.
What's inside:
A full brand deal contract with separate fields for your creation fee and your usage rights fee, because those are two different transactions, and conflating them is how brands get perpetual commercial rights for a day rate.
Choose your IP structure: Option A if you're doing a full buyout (and this document will make damn sure you understand what that means before you agree to it), Option B if you're licensing specific rights. Then check exactly which rights you're granting from a 12-category list: organic social, paid ads, whitelisting, website, email, digital, print, broadcast, TV, PR, internal use, derivative works, sublicensing. Each has its own term and territory field. What isn't checked isn't licensed.
Also covers: right of publicity (your face and name are legally separate from your copyright; this document addresses both), whitelisting and dark post terms, exclusivity with carve-outs for existing deals, FTC disclosure compliance with brand indemnification if they put you in a legally compromised position, kill fee, and a prep sheet with 13 definitions and a complexity flag checklist.
Who this is for: Creators negotiating paid partnerships and sponsored content campaigns where you're producing original content for a brand's use.
What most templates won't tell you: Right of publicity exists. The AI clause isn't optional. And a "standard" buyout that includes broadcast, sublicensing, and perpetual worldwide rights is not a standard buyout; it's a career decision disguised as a contract.